Privacy Policy

Via 313 ("we," "us," "our," or "the Company") is committed to protecting your privacy and ensuring that your personal information is handled in a safe, transparent, and responsible manner. This Privacy Policy explains how we collect, use, disclose, retain, and protect your personal information when you visit our website at 313viapizza.rest, place orders, interact with our services, or otherwise engage with Via 313 in any capacity.

Please read this Privacy Policy carefully. By accessing or using our website, placing an order, subscribing to our mailing list, or otherwise interacting with us, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with our practices, please do not use our website or services.

This Privacy Policy applies to all users of our website and services located in the United States and is designed to comply with applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission (FTC) Act, and other applicable U.S. privacy regulations.

1. About Via 313

Via 313 is a food service company operating in the United States. We are dedicated to providing our customers with exceptional dining experiences through our restaurant locations and online ordering platforms.

For all privacy-related inquiries, questions, or requests, please contact us using the details provided in Section 15 of this Privacy Policy.

2. Information We Collect

We collect several types of information in connection with your use of our website and services. The categories of personal information we collect are described below.

2.1 Personal Information You Provide Directly

When you interact with Via 313, you may voluntarily provide us with personal information, including but not limited to:

• Contact Information: Your full name, mailing address, email address, and telephone number.
• Account Information: Username, password, and other registration details if you create an account on our website.
• Order and Transaction Information: Details about the food items you purchase, delivery addresses, billing addresses, and special instructions or preferences.
• Payment Information: Credit card numbers, debit card details, billing information, and other financial data necessary to process your payments. Please note that payment information is processed through secure third-party payment processors and is not stored directly on our servers in its complete form.
• Communications: Messages, feedback, reviews, complaints, or inquiries you submit to us via email, contact forms, or other communication channels.
• Marketing Preferences: Your preferences regarding receiving promotional communications from us, including email newsletters, special offers, and loyalty program information.
• Loyalty and Rewards Program Data: Information related to your participation in any rewards, loyalty, or referral programs we offer.

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and how you interact with our site:

• Device Information: IP address, browser type and version, operating system, device type (desktop, mobile, tablet), screen resolution, and unique device identifiers.
• Usage Data: Pages you visit on our website, time and date of your visit, time spent on each page, referring URLs, links clicked, and other browsing behaviors.
• Log Data: Server logs that automatically record information about your use of our website, including error logs and diagnostic information.
• Location Data: General geographic location derived from your IP address. If you use location-based features on our website (such as finding the nearest Via 313 location), we may collect more precise location data with your permission.
• Cookie Data: Information collected through cookies, web beacons, pixels, and similar tracking technologies. Please see Section 9 of this Privacy Policy for more details about our cookie practices.

2.3 Information from Third Parties

We may also receive personal information about you from third-party sources, such as:

• Social Media Platforms: If you connect your social media accounts (such as Facebook, Instagram, or Google) to our services, or interact with our social media pages, we may receive certain profile information from those platforms.
• Third-Party Ordering Platforms: If you place an order through a third-party food delivery or ordering platform, we may receive your order details and contact information to fulfill your order.
• Analytics Providers: We may receive aggregated or de-identified information from analytics service providers to help us understand how users interact with our website.
• Marketing Partners: If you engage with our advertising on third-party websites or platforms, we may receive information about those interactions to measure the effectiveness of our marketing campaigns.

2.4 Sensitive Personal Information

We do not intentionally collect sensitive personal information such as Social Security numbers, government-issued identification numbers, health information, or biometric data. We ask that you refrain from providing this type of information through our website or contact channels unless specifically requested and legally necessary.

3. How We Use Your Information

Via 313 uses the personal information we collect for the following purposes:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including delivery and pickup arrangements.
• Managing your account and providing customer support.
• Sending order confirmations, receipts, and status updates.
• Processing payments and preventing fraudulent transactions.
• Administering loyalty programs, promotions, and special offers.

3.2 Communications

• Responding to your inquiries, comments, or complaints.
• Sending important notices about changes to our terms, policies, or services.
• Providing you with promotional emails, newsletters, and marketing communications (only where you have given your consent or where we have a legitimate interest to do so, subject to your right to opt out).
• Sending transactional communications related to your orders and account activity.

3.3 Analytics and Service Improvement

• Analyzing usage patterns to understand how customers interact with our website and services.
• Improving our website design, functionality, and user experience.
• Developing new menu items, services, and features based on customer preferences and feedback.
• Conducting research and statistical analysis to better understand our customer base.
• Monitoring the performance and security of our website and systems.

3.4 Marketing and Advertising

• Personalizing the content and advertisements you see on our website and on third-party platforms.
• Delivering targeted advertising based on your browsing behavior and preferences.
• Measuring the effectiveness of our marketing campaigns and promotional activities.
• Retargeting users who have previously visited our website with relevant advertisements.

3.5 Legal and Compliance Purposes

• Complying with applicable laws, regulations, and legal obligations.
• Enforcing our Terms of Service and other agreements.
• Protecting the rights, property, and safety of Via 313, our customers, and the public.
• Responding to lawful requests from government authorities and law enforcement agencies.
• Detecting, investigating, and preventing fraudulent or illegal activities.

4. Legal Basis for Processing

As a company operating in the United States, our processing of personal information is governed by applicable federal and state laws. We rely on the following legal grounds to process your personal information:

• Contractual Necessity: We process your personal information to fulfill orders and provide the services you have requested from us.
• Legitimate Interests: We process certain information based on our legitimate business interests, such as improving our services, preventing fraud, and marketing our products, provided these interests do not override your privacy rights.
• Consent: Where required by law, we will obtain your consent before processing your personal information for specific purposes, such as sending marketing communications or using non-essential cookies.
• Legal Obligation: We may process your personal information when required to comply with legal obligations under federal, state, or local law.

5. Sharing Your Information with Third Parties

Via 313 does not sell, rent, or trade your personal information to third parties for their own marketing purposes. However, we may share your information with third parties in the following circumstances:

5.1 Service Providers and Business Partners

We work with trusted third-party service providers who assist us in operating our business and providing services to you. These service providers may have access to your personal information solely to perform their functions and are contractually obligated to keep it confidential and use it only for the purposes for which it was disclosed. These service providers include:

• Payment Processors: Companies that process credit card and debit card transactions securely on our behalf.
• Delivery and Logistics Partners: Third-party delivery services used to deliver your food orders.
• Technology and IT Service Providers: Companies that help us maintain and operate our website, data storage, and IT infrastructure.
• Marketing and Advertising Platforms: Companies such as Google, Facebook, and other digital advertising platforms that help us deliver targeted advertisements and measure campaign performance.
• Analytics Providers: Services such as Google Analytics that help us understand how visitors use our website.
• Customer Support Tools: Platforms used to manage customer inquiries and support tickets.
• Email Marketing Services: Providers that help us send newsletters, promotional emails, and transactional messages.

5.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or in response to valid legal requests from public authorities, including courts, law enforcement agencies, or regulatory bodies. This includes disclosures necessary to:

• Comply with applicable laws, regulations, or legal processes.
• Respond to valid subpoenas, court orders, or government requests.
• Protect the rights, property, or safety of Via 313, our employees, customers, or the public.
• Detect, prevent, or address fraud, security issues, or technical problems.

5.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, sale of assets, or other business transaction, your personal information may be transferred to the acquiring or successor entity. We will notify you of any such change in ownership or control that affects your personal information in accordance with applicable law.

5.4 Aggregated and De-Identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other business purposes. This information does not constitute personal information under applicable privacy laws.

6. Data Security

Via 313 takes the security of your personal information seriously. We implement a variety of technical, administrative, and physical security measures designed to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption: We use industry-standard Secure Socket Layer (SSL) and Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our website.
• Secure Payment Processing: All payment transactions are processed through PCI-DSS compliant payment processors, and we do not store full payment card details on our servers.
• Access Controls: We restrict access to personal information to employees and service providers who need it to perform their job functions, and we require them to maintain confidentiality.
• Regular Security Assessments: We periodically review our information collection, storage, and processing practices to guard against unauthorized access and ensure data security.
• Data Minimization: We collect only the personal information that is necessary for the purposes described in this Privacy Policy.
• Employee Training: Our staff receive regular training on data privacy and security best practices.

In the event of a data breach that affects your personal information, we will notify you as required by applicable state and federal data breach notification laws, including applicable state breach notification statutes.

7. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information. Via 313 is committed to honoring these rights and provides the following mechanisms for you to exercise them.

7.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You have the right to request that we disclose what personal information we have collected about you, including the categories of personal information, the purposes for which it was collected, the categories of third parties with whom we shared it, and the specific pieces of personal information we hold about you.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (such as information needed to complete a transaction, detect security incidents, or comply with legal obligations).
• Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information to third parties. Via 313 does not sell your personal information in the traditional sense; however, we may share data with advertising partners in ways that could constitute "sharing" under the CPRA. You may opt out of this sharing by contacting us.
• Right to Limit Use of Sensitive Personal Information: To the extent we collect sensitive personal information, you have the right to limit our use of it to what is necessary to perform the requested services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, provide you with a lower quality of service, or take any other retaliatory action because you exercised your privacy rights.

7.2 General Privacy Rights for All U.S. Residents

Regardless of your state of residence, we offer the following privacy choices to all of our users:

• Access and Update: You may access and update the personal information in your account by logging into your account settings on our website or by contacting us directly.
• Marketing Opt-Out: You may opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link in any marketing email we send or by contacting us at [email protected].
• Cookie Preferences: You may control cookie settings through your browser settings or our cookie preference tool. See Section 9 for more details.

7.3 How to Submit a Privacy Rights Request

To exercise any of the privacy rights described above, please submit a verifiable consumer request to us by:

• Sending an email to: [email protected] with the subject line "Privacy Rights Request"
• Visiting our website at: 313viapizza.rest

We will respond to your request within 45 days as required by the CCPA/CPRA. If we need additional time, we will notify you of the extension and the reason for it. We may need to verify your identity before fulfilling your request to protect your privacy and security. We will not charge a fee for processing your request unless your request is excessive, repetitive, or manifestly unfounded.

8. Data Retention

Via 313 retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention periods we apply are as follows:

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention schedules and applicable legal requirements.

9. Cookie Policy Summary

Via 313 uses cookies and similar tracking technologies on our website to enhance your browsing experience, analyze website traffic, and deliver targeted advertisements. Below is a brief summary of our cookie practices.

9.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They allow the website to recognize your browser and remember certain information about your preferences and actions over time. We also use web beacons, pixels, and similar tracking technologies for similar purposes.

9.2 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, which pages are visited most often, and whether visitors receive error messages. We use this information to improve our website's performance.
• Functionality Cookies: These cookies allow our website to remember choices you make (such as your preferred language or region) and provide enhanced, personalized features.
• Targeting and Advertising Cookies: These cookies are used to deliver advertisements that are relevant to your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

9.3 Managing Your Cookie Preferences

You can control and manage cookies in several ways. Most browsers allow you to refuse or accept cookies and to delete cookies already stored on your device. Please note that disabling certain cookies may affect the functionality of our website. For more detailed information about how we use cookies and your choices, please refer to our full Cookie Policy available on our website.

10. Children's Privacy

Via 313's website, services, and online ordering platforms are not directed to, and are not intended for, children under the age of 18. We do not knowingly collect, use, or disclose personal information from individuals under 18 years of age. If you are under 18, please do not provide any personal information on our website or use our online services.

If we become aware that we have inadvertently collected personal information from a child under the age of 18, we will take immediate steps to delete that information from our records. If you believe that a child under 18 has provided us with personal information, please contact us immediately at [email protected].

Our practices comply with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under the age of 13 without verifiable parental consent. Our policy goes beyond this minimum standard by applying an 18+ requirement to all users of our online services.

11. International Data Transfers

Via 313 is a United States-based company and our primary operations, data storage, and processing activities are conducted within the United States. If you are accessing our website or services from outside the United States, please be aware that your personal information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

If you are located outside the United States and choose to provide personal information to us, you consent to the transfer, storage, and processing of your information in the United States in accordance with this Privacy Policy. We will take appropriate steps to ensure that any international transfers of personal information are handled in compliance with applicable laws and with appropriate safeguards in place to protect your personal information.

For users in countries with data protection frameworks that may have different standards from those in the United States, please be advised that the United States does not have a comprehensive federal data protection law equivalent to the European Union's General Data Protection Regulation (GDPR). However, we are committed to treating your data with the highest standards of care and in compliance with all applicable laws.

12. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, delivery services, and other external services that are not operated or controlled by Via 313. This Privacy Policy applies only to information we collect through our own website and services. We are not responsible for the privacy practices of third-party websites or services.

When you click on a link to a third-party website or interact with a third-party service integrated into our website (such as Google Maps for location services or a social media share button), you will be subject to the privacy policy of that third party. We encourage you to review the privacy policies of any third-party websites or services you visit.

Third-party platforms that may process your data in connection with our services include, but are not limited to:

• Google (Analytics, Maps, Advertising)
• Meta/Facebook (Advertising, Social Login)
• Instagram (Social Media Marketing)
• Third-party food delivery applications
• Payment processing services

13. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no uniform standard for how websites should respond to DNT signals, and we do not currently respond to DNT browser signals. We will update this policy if and when an industry-wide standard for DNT compliance is established.

However, you can opt out of certain types of tracking by managing your cookie preferences, opting out of interest-based advertising through the Digital Advertising Alliance's opt-out tool at www.aboutads.info, or using browser settings to block or delete cookies.

14. FTC Compliance and Consumer Protection

Via 313 is committed to complying with the Federal Trade Commission (FTC) Act, which prohibits unfair or deceptive acts and practices in commerce. Our privacy practices are designed to be transparent, fair, and consistent with the representations we make to our customers. We will not use deceptive or misleading practices in the collection, use, or sharing of your personal information.

If you believe that our data practices are unfair or deceptive, you have the right to file a complaint with the Federal Trade Commission at www.ftc.gov or by calling 1-877-FTC-HELP (1-877-382-4357).

15. How to File a Privacy Complaint

If you have concerns about how Via 313 handles your personal information, or if you believe we have not complied with this Privacy Policy or applicable privacy laws, you have the right to file a complaint. We encourage you to contact us first so that we can address your concerns directly.

15.1 Contact Via 313 Directly

Please submit privacy complaints or concerns to us using the following contact information:

We will acknowledge your complaint within 10 business days and strive to resolve it within 45 days of receipt. If we require additional time, we will notify you.

15.2 Filing a Complaint with Regulatory Authorities

If you are not satisfied with our response, or if you believe your privacy rights have been violated, you may file a complaint with the appropriate regulatory authority:

• Federal Trade Commission (FTC): For general consumer privacy complaints. Visit reportfraud.ftc.gov or call 1-877-FTC-HELP (1-877-382-4357).
• California Attorney General (for California Residents): If you are a California resident and believe your CCPA/CPRA rights have been violated, you may file a complaint with the California Privacy Protection Agency (CPPA) at cppa.ca.gov or the California Attorney General's Office at oag.ca.gov.
• State Attorney General Offices: Residents of other states may have the right to file complaints with their state's Attorney General office regarding violations of state-specific privacy laws.

16. Changes to This Privacy Policy

Via 313 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy and, where required by law, notify you of significant changes by sending an email to the address associated with your account or by displaying a prominent notice on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with any changes, you should discontinue your use of our website and services and contact us to request deletion of your personal information.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, your personal information, or our data practices, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.

When contacting us about a privacy matter, please include:

• Your full name and contact information.
• A description of your inquiry or request.
• If submitting a rights request, information sufficient to verify your identity.

We take all privacy inquiries seriously and will respond as quickly as possible, and no later than within the timeframes required by applicable law.

This Privacy Policy was last updated on April 30, 2026, and is effective as of that date. Via 313 reserves all rights not expressly granted herein. This Privacy Policy is governed by the laws of the United States and applicable state laws where Via 313 operates.