Cookie Policy

Last Updated: April 30, 2026

1. Introduction

Welcome to Via 313 ("we," "us," or "our"). We operate the website located at 313viapizza.rest (the "Site"). This Cookie Policy is designed to help you understand what cookies are, how we use them, what types of cookies we deploy, and how you can control your cookie preferences.

We are committed to being transparent about how we collect and use data related to your online experience. This policy should be read alongside our Privacy Policy and Terms of Service, which together govern how we handle your personal information.

By using our Site, you acknowledge and agree that we may use cookies and similar tracking technologies as described in this Cookie Policy. If you do not agree to our use of cookies, you may disable them using the instructions provided in this policy, though doing so may affect the functionality of certain features of our Site.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website operators to make websites work more efficiently, to improve user experiences, and to provide reporting information.

Cookies serve many different purposes. Some cookies are essential for a website to function properly — without them, certain pages or features simply would not work. Others help website owners understand how visitors interact with their site, enabling them to improve performance and content. Still others are used to deliver targeted advertising based on your browsing behavior.

Cookies are generally set by the website you are visiting (known as "first-party cookies") or by third-party services that provide functionality embedded in the pages of that website (known as "third-party cookies"). Each cookie typically contains:

  • The name of the cookie
  • The domain it belongs to
  • A unique identifier or value
  • An expiration date (after which the cookie is automatically deleted)

Cookies can be either session cookies, which are temporary and deleted when you close your browser, or persistent cookies, which remain on your device for a set period of time or until you manually delete them.

In addition to traditional cookies, we may also use similar tracking technologies such as web beacons (also called "pixel tags" or "clear GIFs"), local storage objects, and JavaScript. These technologies function similarly to cookies and allow us to monitor traffic patterns, measure and improve the performance of our Site, and understand user behavior.

3. How We Use Cookies

Via 313 uses cookies for a variety of purposes related to the operation, improvement, and marketing of our online food ordering and restaurant information services. Specifically, we use cookies to:

  • Ensure the proper functioning of our Site and online ordering system
  • Remember your preferences and settings so you don't have to re-enter them each time you visit
  • Analyze how visitors use our Site so we can improve its content, layout, and performance
  • Measure the effectiveness of our marketing campaigns and online advertisements
  • Prevent fraudulent activity and improve the security of our Site
  • Enable social media sharing features
  • Provide personalized content and recommendations based on your browsing history

4. Types of Cookies We Use

We categorize the cookies we use into four main types: Essential, Functional, Analytics, and Advertising. Below is a detailed explanation of each category.

4.1 Essential Cookies

Essential cookies (also known as "strictly necessary" cookies) are required for the basic operation of our Site. Without these cookies, our website cannot function properly and you would not be able to use essential features such as navigating between pages, accessing secure areas, or placing online orders. Because these cookies are strictly necessary to deliver the services you have requested, they cannot be disabled without severely affecting how the Site functions.

These cookies do not collect any information that could be used to identify you or target you with advertising.

4.2 Functional Cookies

Functional cookies allow our Site to remember choices you make — such as your preferred language, location, or items saved in your cart — and provide enhanced, more personalized features. These cookies may also be used to provide services you have requested, such as watching a video or commenting on a blog post. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.

4.3 Analytics Cookies

Analytics cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. This data helps us improve the way our Site works, understand which pages are most popular, see how users navigate between pages, and identify any errors or issues visitors may encounter. We primarily use Google Analytics for this purpose.

4.4 Advertising Cookies

Advertising cookies (also known as "targeting" or "marketing" cookies) are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with our permission. They remember that you have visited our Site and may share this information with other organizations, such as advertisers.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies currently used on 313viapizza.rest, including their name, purpose, type, and duration.

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions across pages. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate, limiting the collection of data on high-traffic sites. Helps manage the volume of data sent to Google servers. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks conversions and advertising effectiveness. Advertising 3 months
_fbp Facebook Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Enables tracking of visits across websites. Advertising 3 months
fr Facebook Used by Facebook to deliver, measure, and improve the relevance of ads. Collects a unique browser and user ID for targeted advertising. Advertising 3 months
PHPSESSID 313viapizza.rest Preserves user session state across page requests. Essential for maintaining your session while navigating our website and completing online orders. Essential Session
cart_session 313viapizza.rest Stores items added to your online shopping cart so they are retained while you browse the Site and complete your order. Essential Session
user_preferences 313viapizza.rest Remembers your chosen preferences such as location, language settings, and prior ordering preferences to personalize your experience on return visits. Functional 1 year
cookie_consent 313viapizza.rest Stores your cookie consent preferences so we do not ask for your consent on every visit to the Site. Essential 1 year
_hjSessionUser Hotjar Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Ensures data from subsequent visits to the same site are attributed to the same user ID. Analytics 1 year
_hjSession Hotjar Holds current session data. Ensures subsequent requests in the session window are attributed to the same session. Analytics 30 minutes

6. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of our Site and to deliver advertisements on and through our Site. The use of these third-party cookies is subject to the respective privacy and cookie policies of those third parties. We do not control the operation of these cookies.

The main third parties whose cookies we use include:

  • Google LLC — for analytics (Google Analytics) and advertising (Google Ads). Google operates under its own Privacy Policy.
  • Meta Platforms, Inc. (Facebook/Instagram) — for social media integration and advertising through the Facebook Pixel. Meta operates under its own Data Policy.
  • Hotjar Ltd. — for behavioral analytics and user experience research. Hotjar operates under its own Privacy Policy.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (other than strictly essential cookies). There are several ways you can manage your cookie preferences:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all cookies, or to alert you when a cookie is being sent. The method for doing so varies depending on your browser. Below are links to instructions for the most popular browsers:

Please note that if you use different devices to access our Site (e.g., your computer, smartphone, and tablet), you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.

7.2 Google Analytics Opt-Out

You can prevent Google Analytics from recognizing you on return visits by installing the Google Analytics Opt-Out Browser Add-On. This add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about your visit activity.

Additionally, you can control Google's advertising cookies by visiting Google's Ads Settings or by using the Network Advertising Initiative opt-out page.

7.3 Facebook / Meta Opt-Out

You can control how Facebook uses your data for advertising purposes by visiting your Facebook Ad Preferences page. If you are not logged into Facebook, you can manage preferences through the Your Online Choices tool.

7.4 Industry Opt-Out Tools

You may also use the following industry-wide opt-out tools to manage your advertising cookie preferences across multiple platforms:

8. Impact of Disabling Cookies

If you choose to disable or restrict cookies, please be aware that some features and services on our Site may not function properly or may become unavailable to you. The specific impacts depend on which categories of cookies you disable:

Cookie Category Impact if Disabled
Essential Core website features will break. You will not be able to navigate properly, maintain your shopping cart, place online orders, or access secure areas of the Site. We strongly advise against disabling essential cookies.
Functional Your preferences will not be saved between visits. You may need to re-enter location, language, and other settings each time you visit our Site. The overall user experience may be less personalized.
Analytics We will not be able to collect data about how you use our Site, which may limit our ability to improve website performance and identify issues. Your experience will not be directly affected, but the overall quality of our Site may improve more slowly as a result.
Advertising You will still see advertisements, but they will not be personalized to your interests. You may see the same ads more frequently, and the ads shown may be less relevant to you.

9. California Privacy Rights

If you are a resident of California, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights include:

  • The right to know what personal information is collected about you and how it is used
  • The right to delete personal information we have collected from you
  • The right to opt out of the sale or sharing of your personal information
  • The right to non-discrimination for exercising your privacy rights
  • The right to correct inaccurate personal information
  • The right to limit the use and disclosure of sensitive personal information

Some of the cookies we use — particularly advertising and analytics cookies — may constitute a "sale" or "sharing" of personal information under California law. If you are a California resident and wish to opt out of the sale or sharing of your personal information through cookies, please use the opt-out tools provided in Section 7 of this policy, or contact us directly using the information in Section 11.

For more information about your California privacy rights, please review our full Privacy Policy.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or applicable laws and regulations. When we make changes, we will update the "Last Updated" date at the top of this policy and post the revised policy on our Site.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and related technologies. Your continued use of our Site following any changes to this policy constitutes your acceptance of those changes.

If we make any significant changes that materially affect your rights or the way we use cookies, we will make reasonable efforts to notify you — for example, by displaying a prominent notice on our Site or sending you a notification by email if you have provided us with your email address.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.

Via 313 — Contact Information

We aim to respond to all cookie-related inquiries within 30 business days of receipt. If you are a California resident exercising your rights under the CCPA/CPRA, we are required to respond to verified requests within 45 calendar days, with the possibility of one 45-day extension when reasonably necessary.